Unless you're a fan of gray snow, or off-color whites in general, shooting bright objects requires exposure adjustment as well. Like the exposure for dark subjects, when the camera meter evaluates a light scene, such as a snowy landscape, it tries to render the scene with the snow as a midtone, causing it to come out gray or bluish.
Bright scenes have the same problem as dark ones. The meter attempts to make the main subject a middle tone, giving gray colors rather than good whites.
By using exposure compensation and capturing the image with an additional +2 stops, the snow is back to a clean white while still retaining detail.
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